CompetitionEventfeaturedInteractive Experience

Caffe Latte Coaster & Bean Catcher

Client: EMMI / Herzblut
Type: 2 x Interactive VR experience + 360 video for App
Duration: 2 x 2 min
Audio: spherical

Short description

This was a branded content project for a marketing campaign of iced coffee EMMI Caffe Latte. They were two experiences designed as a promotional tool for several road shows. One was a rollercoaster ride, and the other a bean catcher.

The Rollercoaster experience had two parts. The first one was a fully real-time rendered VR rollercoaster, in which people could experience the exciting world of Caffe Latte through the twists and turns of a heart-pumping ride, which also had the look and feel of the brand. The second part was a stereoscopic 360 video of the same ride in an app that allowed visitors to show the ride to friends at home.

The second experience, the bean catcher, was a game with high scores, where players had to catch beans that were shot towards them while wearing a rim attached to their head. The faster they could move around the “bean court” and the more attention they paid to the speed and sequence of the thrown beans, the more points they made.


Links to Project / Project highlights:

EMMI VR Rollercoaster video 
Launch event photos
Caffè Latte Coaster app (iTunes)