Challenge: Sofasession is an online community of musicians whose focus is based on enabling members to join and create virtual jam sessions, find other musicians to play with, and making friends in the process.
In 2017, internationally known film, interactive media, and music event SXSW invited sofasession to present their community as part of their official program. Given the pioneering nature of SXSW, sofasession decided to explain how their platform works by directly presenting what it was possible to achieve by using it. For this purpose, they joined efforts with Austrian artist Patricia Ziegler through her solo project, Bitten By, to use the upcoming launch of her new album as a medium to achieve this goal. This point marked the beginning of our journey with this talented group of humans.
Solution: For the first time in Austria, a band played simultaneously from two different continents as if they were sharing the same stage. Patricia Ziegler sang and played the synthesizer at the SXSW festival in Austin, while the musicians performed at the Wiener Konzerthaus in Vienna, all joined by a live 360º VR streaming. Each attendee at the SXSW received a 360º VR headset from which they could see and hear the musicians in Vienna performing live while being able to take the headsets off and see Patricia delivering the other piece of performance right in front of their eyes.
Results: This video was Austria’s first appearance in the SXSW Festival 2017. It was highly revered by its originality of concept and by the fact that allowed people to experience a whole different level of perception –a first taste of what would feel like to be present in two different parts of the world at once, connected by the power of music and the help of VR.
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