Challenge: SO LCH LD is a brand that spells diversity in countless forms. It merges classic styles with contemporary views and embraces time, place, and character as a daring and exciting adventure. As part of its dynamic spirit, the brand decided to explore new formats that could transmit their philosophy and style in original and equally purposeful ways. It was time to create something unique for all fashion lovers, and this is where we start our journey in this story.
Solution: Our proposal to solve this particular challenge was to create a VR-exclusive fashion walkway which previewed SO LCH LD’s new fashion collection. The experience invited viewers to dive into an immersive lookbook, which style followed the same look and feel as SO LCH LD’s brand concept as well as the unique storytelling style of the brand’s mastermind Martina Rastinger, allowing them to attend and enjoy a most exclusive private fashion show, only available in immersive virtual format. On this VR-only fashion runway, viewers had the first row at the show, making them a VIP guest to this event.
Results: SO LCH LD experienced a significant increase in brand awareness after having pioneered the use of 360º VR as a fashion lookbook. They became the first fashion brand in Austria to use this medium, as well as using it as a powerful and engaging commercial tool. Viewers reported that the experience was so positively overwhelming, stating quotes such as “I feel I’m right there on the catwalk. This is indeed a one-of-a-kind way to experience fashion.”
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